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Navigating the Ups and Downs of Social Media Comments

Image Source: Pexels   As of 2020, well over seven billion people were inhabiting the planet Earth … and over 3.8 billion of them used social media. Just let that number sink in for a minute.  There...

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Hosting a Successful Instagram Takeover

Right off the bat, the term “Instagram Takeover” sounds exciting – like a tremendous conquest that leads to an enchanting discovery. However, unlike most conquests in history, Instagram Takeovers have...

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Embracing Brand Transparency and Responsibility in Social Media

In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust,...

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Another Social Platform? Here’s What You Need to Know About Clubhouse

If you’re at all familiar with social media platforms, you know that 2020 saw headline after headline about their impact on our day-to-day lives. Anyone based in the United States knows that Facebook...

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7 Best Social Media Image Practices for Businesses

The importance of images on social media cannot be understated. And with some of the fastest growing social media networks (Pinterest, Instagram) emphasizing images, consumers’ expectations are growing...

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4 Ways to Promote Accessibility and Inclusivity in Social Media

Whether you are run your own small-business accounts or manage communications for a fortune 500 company, it’s easy to become overwhelmed when planning out your social media content timeline. With that...

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Where to Use Your Logo for Marketing

One of the first things that consumers notice about a brand or a business is its logo. This is why businesses and corporations are highly particular about displaying their visual brand identities...

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Five Original Ways to Get More People Sharing Your Content

A cherished dream of every content creator is getting the article viewed by as many people as possible. One of the ways to reach a larger audience is by sharing the content. Before creating and...

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Creating a Fun, Beneficial Internship Program in Higher Education

In the world of higher education, there will come a day that you have to take on an intern. Typically, we charge interns with tasks like scheduling posts, creating keyword lists, sizing photos, or...

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Significant Social Media Updates: Summer ’21

Being a social media manager means being on top of ever-changing trends, updates, and algorithms. We know it’s no easy feat to ensure that copy and graphics are perfect in addition to platform...

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